MBA Program

Strategic recruitment In today's quickly changing business climate, the role of Human Resources (HR) in recruitment has shifted from simply filling positions to deliberately acquiring talent who matches with the company's long-term objectives. Here are a few important areas where HR should focus to improve the recruitment process and ensure it supports the organization's strategic goals. 1. Employer Branding. HR should focus developing a strong employer brand to attract top talent. A strong employer brand reflects the company's values, culture, and advantages of working there. It is critical to attracting not just any talent, but the right talent. According to Backhaus and Tikoo (2004), employer branding has a major impact on firm success because it influences the quality and engagement of new personnel. 2. Enhancing the Candidate Experience A potential employee's first engagement with a firm is often during the recruitment process, and a pleasant candidate experien...

 Strategic Advantages of Recruiting MBA Graduates In today's competitive business world, firms are constantly looking for ways to improve their strategic posture and operational efficiency. Recruiting MBA grads is an appealing technique that provides several benefits to businesses seeking to improve their staff with experienced individuals. Enhanced Strategic Thinking MBA programs provide students with enhanced knowledge of strategic thinking and overall business management. These programs emphasize critical, analytical, and innovative thinking skills, which are required for tackling difficult business problems. MBA graduates can make important contributions to strategic planning and decision-making processes, providing fresh perspectives that promote organizational growth. Trank and Rynes (2003) found that MBA graduates frequently bring a combination of theoretical knowledge and practical abilities, which are critical for effective decision-making and strategy creation. Leadership...

 Long-Term Benefits of Hiring Interns for Business Growth Internships are commonly seen as short-term arrangements that benefit students and new graduates. However, firms that use internships properly can reap long-term benefits, contributing considerably to organizational growth and sustainability. Fresh perspectives and innovation Interns contribute new insights and cutting-edge knowledge, notably in technology, social media, and current industry trends. Their fresh eyes can spot process inefficiencies or opportunities for improvement that more experienced employees may ignore. According to Callanan and Benzing (2004), interns' unique ideas can lead to significant improvements in business strategy or processes, increasing overall productivity. Cost-effective resource. Interns are an affordable resource for businesses, particularly startups and small firms. According to Becker and Olson (1986), interns provide a flexible workforce without the long-term salary obligations and benef...

Blockchain's Impact on Supply Chain Management Blockchain technology, which is commonly linked with cryptocurrencies such as Bitcoin, is gaining recognition for its enormous potential in revolutionizing supply chain management. Its decentralized and open character improves operational efficiencies and confidence throughout the supply chain. Improving efficiency and lowering costs Blockchain also improves productivity and lowers costs by automating and optimizing supply chain activities. Smart contracts, which are self-executing agreements with the terms explicitly put into code, can automate payments and other transactions once certain criteria are satisfied, eliminating the need for manual intervention. This automation shortens the time spent on paperwork and administrative tasks, lowering expenses and reducing errors (Saberi et al., 2019). Improving Security and Reduced Fraud Blockchain's security qualities are especially relevant in global supply chains, where fraud and thef...

  Artificial intelligence (AI) is quickly becoming a key component in current commercial decision-making. Its ability to handle vast amounts of data quickly and accurately is revolutionizing how businesses operate, innovate, and compete across industries. Enhanced Data Analysis AI excels at processing complex datasets to reveal previously unachievable insights. Machine learning algorithms, for example, can more accurately forecast consumer behavior, optimize logistics, and detect fraudulent activity than traditional approaches (Kaplan and Haenlein, 2019). Businesses may use AI to make better decisions, save expenses, and increase efficiency.The Impact of Artificial Intelligence on Business Decision Making:  Automated Decision Processes Automation of everyday work is another key advantage of AI. Algorithms may increasingly automate decisions that do not require human interaction, such as modifying e-commerce prices or maintaining inventory levels in response to expected demand ...

The digital transition has changed the retail sector, with e-commerce emerging as a major player in the global economy. Traditional businesses are progressively moving to internet platforms, a trend encouraged by the COVID-19 pandemic, which highlighted the significance of digital channels in ensuring business continuity. Driving Forces Behind E-Commerce Adoption Several significant reasons have contributed to the e-commerce sector's exponential rise. Consumers' preferences have evolved substantially toward internet buying due to its convenience and variety of possibilities. According to IBM (2020), the epidemic has expedited the shift away from traditional stores and toward internet shopping by approximately five years. Furthermore, technology improvements have made it easier for firms to create engaging, efficient online purchasing experiences, resulting in more customers (Zhou, 2021). Strategies to Transition Online For traditional organizations, transitioning to an online m...

In the fast-paced world of digital marketing, businesses are constantly looking for new ways to engage with their audiences. One of the more effective techniques in recent years has been to use social media and influencer connections. This dual technique improves brand awareness while also building consumer trust through relatable content. Social Media: A Marketing Tool Social media sites such as Instagram, Facebook, and Twitter provide businesses with direct access to large audiences. These platforms' interactive nature enables real-time involvement, which is critical for developing client connections (Kaplan and Haenlein, 2010). Furthermore, social media allows firms to reach certain groups with tailored messages, increasing the effectiveness of marketing campaigns (Chaffey, 2019). Figure 1: Influencer Partnership The Power of Influencer Partnerships Influencer marketing has evolved from a supplementary tactic to a primary strategy for many organizations. Influencers, with their ...

The Crucial Role of the Legal Department in Corporate Business In the complex landscape of modern corporate business, the legal department plays a pivotal role in navigating legal and regulatory frameworks. As businesses expand their operations and face increased scrutiny from regulators, the importance of an adept legal department cannot be overstated. Figure 1: Lexion (2023) The primary function of the legal department is to protect the company from legal risks and ensure compliance with existing laws and regulations. This includes drafting, reviewing, and negotiating contracts, protecting intellectual property, managing litigation risk, and advising on employment law issues. An efficient legal department can save a corporation from costly legal battles and substantial fines by ensuring all operations are in compliance with the law (Bagley, 2010). Moreover, the legal department is instrumental in shaping business strategy through legal insight. As Reid and Myrick (2021) suggest, the ...

The COVID-19 epidemic has irreparably altered the work scene, transforming remote employment from a privilege to a need. As firms adjust to this transformation, understanding new trends and developing effective strategies become more essential. One interesting trend is the growing demand for flexible work arrangements. According to a Gartner (2020) survey, 48% of employees will likely work remotely at least part of the time following COVID-19, a rise from 30% prior to the epidemic. This trend necessitates that firms reconsider their operational and management methods to support remote labor as a permanent fixture. Technological integration is another important trend. The reliance on digital technologies has increased dramatically, with platforms such as Zoom and Microsoft Teams becoming household names. According to Eurofound (2020), there has been a significant increase in the use of technology to support remote work, which necessitates investments in secure, reliable, and user-friend...

 Adoption of Blockchain Technology in the Workplace: Opportunities and Challenges The adoption of blockchain technology in the workplace is a growing trend that promises to transform numerous industries by improving transparency, security, and efficiency. Blockchain, a distributed ledger technology, was first designed as the foundation for cryptocurrencies such as Bitcoin. However, its potential is far-reaching, with disruptive possibilities for data management and transaction processing in a variety of disciplines (Nakamoto 2008). One of the most significant benefits of blockchain in the workplace is its ability to conduct safe and immutable transactions. According to Swan (2015), blockchain's decentralization eliminates the need for a central authority, minimizing potential points of failure and boosting resilience to fraudulent activity. This makes it an appealing choice for businesses like finance, healthcare, and supply chain management, where security and transparency ar...